Lucky Seven Caps

Founded Lucky Seven Caps, an online apparel company specialising in trucker caps with embroidered patches, gaining international reach through e-commerce. Achieved huge celebrity endorsement when Madonna frequently wore Lucky Seven Caps in 2005 which was followed by other high-profile figures. Converted a truck into a mobile cap store, touring British music festivals and events for several years. Official partnership with Mens health charity Movember from 2014 - 2001. Created cast and crew caps for many feature films, theatre productions and touring concerts. Collaborated with numerous brands creating co branded lines of apparel. Sold the company in 2018; it is sadly now a very different brand to the one I created.